An Article By, David Tan, Chief Technology Officer
Digital Revolution is a term that we are hearing more and more often throughout today’s business news, that it has come to the point where if you are unfamiliar with this term, you should quickly take a crash course to educate yourself seeing as the impact on business is happening right now and isn’t going anywhere. So what exactly does Digital Revolution mean? Digital Revolution refers to the rapid advancement of information technology from analog to digital. We have been surrounded by a digital revolution and are approaching the peak in the forthcoming years. From 2010 and beyond, the internet sees to make up more than 25% of the world’s population and Mobile communication has become so heavily depended on, that about 70% of the world’s population now owns a mobile device. With new devices constantly hitting the market, and innovation sparking the interest of consumers, bridging the gap between internet and mobile devices is as common as driving a car. Believe it or not, but some businesses have already begun to assess their digital strategy and utilize this era to their advantage.
Majority of organizations make it their primary focus to constantly search for ways to improve their customer experience, hoping that it will one day become exceptional. According to the 2017 Harvard Business Review, 40% of respondents said customer service experience was the highest digital priority to their organization.
Customer experience is essential in today’s business world in order for an organization to thrive but it does not stop there. Businesses need to consider the impact the digital revolution will have on other aspects of their business such as, collaboration, team structure, digital management, deliverables and product and service development. Digital resources are more and more readily available and are the spear to pin pointing collaboration and team structure. Resources like Office 365 feature numerous tools that will take your organizations workflow to the next level.
Product and service deployment is another key to the evolving needs of customers. To properly combat this, utilizing digital transformation within this era is the goal. Organizations should obtain customer experience and service data to analyze and make appropriate changes to their processes to better compete in today's market.
According to MIT Center for the Digital Economy, research shows that the most successful firms are seen to have highly collaborative relationships between IT and their primarily staff member responsible for the digital aspects of the business. These successful organizations have embraced IT and the power that comes with digital transformation during this era. It is important to keep in mind that reassessing priorities and looking at digital transformation within the business has been a universal first step for all these successful companies. As a business leader, we constantly are seeing organizations that thrive during this era by utilizing digital transformation, as well as businesses that unfortunately are being left behind. All I can say is, move forward within this era, not back.